What is Microsoft BizTalk and how does it help today’s business be competitive and increase profitability?  With more than 12,000 customers worldwide, find out what makes it successful.

In today’s complex and competitive economy, businesses need to be more than warehouses of products and storefronts for merchandise.  Example, a healthcare company needs to integrate information from manufacturers, retailers, pharmaceutical companies, insurance companies, and regulatory agencies.  Since no business is an island, the challenge for every business is to find the best way to record and manage the information through their channels so that it can be used to improve decision-making, efficiently and profitability.

Microsoft BizTalk Server or BizTalk Services is an application integration platform.  Here is an example of how it works in a real business environment:

  • Divide your screen into three parts
  • Middle part is a grid whose fields contain bits of information about a patient in a hospital.
  • Left side is the items on a government form are listed in order along a vertical column.
  • Right side is items on a form for an insurance company.

Now with BizTalk, you can draw a line connecting the item in its location on each column to the corresponding data point on the grid in the middle.  BizTalk can take either one of the forms and, without anyone having to re-enter any of the data, use it to fill out the other form. In other words, BizTalk adapts the information from one source to the format required for another location.

BizTalk has over 8,000 industry-standard forms.  Any business that has to coordinate the activity of various departments based on information from different types of input can benefit from this tool.

BizTalk can be used in multiple ways in multiple businesses.  If you are trying to figure out how much time do you or your employees spend filling out forms, or transferring information from one location to another? BizTalk may be the answer to help you.

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