Recently, the Canadian Internet Registration Authority release an interesting study. Over 50% of small businesses in Canada don’t have a website. The study reveals that just 41.1% of small businesses in Canada have a website.
This represents a huge missed opportunity as well as missed branding and marketing of the organization. If you have the capabilities to sell online, the study shows that two out of every three dollars Canadian shoppers spend online goes to U.S. sites.
Here are some other interesting facts from the study regarding Canadian small businesses:
- Canadians ranked second behind the U.S. for the average number of hours spent online per user.
- Canadians visited 3,731 web pages per month last year, the highest in the world.
- Ranking second behind the U.K., at 24.8 hours per month, Canadians are heavy consumers of online video.
- 24 million Canadians visited at least one social networking site last year.
- 37% of Canadian smartphone users use their mobile devices to watch video and/or television.
- 50% of Canadians prefer .ca domain on a website over .com for business use and for online activities.
All information stated here is from the 2014 Factbook compiled findings from Canadian Internet Registration Authority (CIRA) own primary research. It was carried out with the assistance of the Strategic Counsel and ZookNIC Internet Intelligence, with publicly available data from Statistics Canada, Ipsos Reid, ComScore, Websense, TNS Digital Life and the Organisation for Economic Cooperation and Development.
For the complete survey, please visit Canadian Internet Registration Authority (CIRA).
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